Schedule of Events
Monday
October 19
- 3:30-5 p.m. Registration
- 6-7 p.m. Reception
- 7-8 p.m. Dinner
Tuesday
October 20
- 7:30-8:30 a.m. Breakfast & Registration
- 8:30 a.m.-4 p.m. Sessions (Lunch Included)
- 6-9 p.m. Dinner Cruise
Wednesday
October 21
- 7:30-8:30 a.m. Breakfast
- 8:30 a.m.-4:30 p.m. Sessions (Lunch Included)
- 6-9 p.m. Dinner & Service Awards
3:30 to 5 p.m.
Registration
Caribbean B (seventh floor)
6 to 7 p.m.
Reception
Blu Vu (16th floor, roof)
7 to 8 p.m.
Dinner
Location: Blu Vu (16th floor, roof)
Blu Vu (16th floor, roof)
7:30 to 8:15 a.m.
Breakfast & Registration
Caribbean B (seventh floor)
8:15 to 9:15 a.m.
Welcome and Introductions / State of the State
Caribbean Ballroom
- Mel Bower, Chief Marketing and Communications Officer
9:15 to 10 a.m.
A Conversation with Ryan VanderWerff
Caribbean Ballroom
- Ryan VanderWerff, Vice President, Shriners Children’s Medical Group with Mel Bower, Chief Marketing and Communications Officer
10 a.m. to 10:15 a.m.
Break
Caribbean Ballroom
10:15 to 10:30 a.m.
Finish the Viral Quote: Across the Generations
Caribbean Ballroom
- Theming Committee
10:30 to 11:15 a.m.
What the Fire Ignited
Caribbean Ballroom
- Shay Eskew
11:15 a.m. to 12 p.m.
Marcom Leadership Panel
Caribbean Ballroom
- Mel Bower, Anthony Watts, Rita Costa, Mike Babcock, Tammy Robbins, Bethanne Demas
12 to 1 p.m.
Lunch
Blu Vu (16th Floor, Roof)
1 to 2:15 p.m.
Regional and Team Breakouts
Creative Team: Executive Boardroom
Digital Team: Caribbean A
West Region: Barbados A
Central Region: Barbados B
East Region: Caribbean Ballroom
2:15 to 2:30 p.m.
Break
Caribbean Ballroom
2:30 to 3 p.m.
Using People-First Language: Why Words Matter
Caribbean Ballroom
- Penny Carnathan
3 to 4 p.m.
The Next Big Idea Starts Here
Caribbean Ballroom
- BAM Marketing Agency
4:45 to 5 p.m.
Board Bus to Downtown Tampa
Departs at 5 p.m.
Hotel Entrance
5:45 to 5:45 p.m.
Board Boat
603 Channelside Dr, Tampa, FL 33602
6 to 9 p.m.
Dinner Cruise
Hillsborough River
9 p.m. to 9 p.m.
Bus to Hotel
7:30 to 8:30 a.m.
Breakfast
Caribbean B (seventh floor)
8:30 to 9:15 a.m.
Go Ahead and Jump! Why You Should Get Out of Your Comfort Zone and Do Hard Things
Caribbean Ballroom
- Mike Babcock, Senior Regional Director, West Region
9:15 to 9:45 a.m.
Spotlight Interview: A Discussion with Stuart Sullivan
Caribbean Ballroom
- Stuart Sullivan, Chief Philanthropy Officer with Mel Bower, Chief Marketing and Communications Officer
9:45 to 10 a.m.
Break
Caribbean Ballroom
10 to 10:15 a.m.
Trend Timeline: When Did It Happen?
Caribbean Ballroom
- Theming Committee
10:15 to 11 a.m.
From Hype to How: Making AI Work
Caribbean Ballroom
- Cole Hilton, Director, Data Engineer & Analytics; Nate Stephens, Chief Compliance Officer; Craig Shields, Corporate Director, Applications
11 a.m. to 12 p.m.
More Than a Fez: The Story of Shriners International
Caribbean Ballroom
- Imperial Sir Mark Hartz, Chairman, Marketing and Communications Committee
12 to 1 p.m.
Lunch
Blu Vu (16th Floor, Roof)
1 to 1:30 p.m.
Marketing Boldly, Managing Wisely: A Conversation on Risk, Events and Business Protection
Caribbean Ballroom
- Tom Ravn, Corporate Risk Manager, Legal Department with Mel Bower, Chief Marketing and Communications Officer
1:30 to 2:15 p.m.
Trending: A Healthier You - Fitness, Mobility & Wellness Advice Worth Going Viral
Caribbean Ballroom
- Jake Morran, Certified Personal Trainer, Strength and Mobility Coach
2:15 to 2:30 p.m.
Break
Caribbean Ballroom
2:30 to 2:45 p.m.
Then and Now
Caribbean Ballroom
- Theming Committee
2:45 to 3:30 p.m.
The Work Behind the Work: Task Force and Committee Report Outs
Caribbean Ballroom
- Committee Leads
3:30 to 4:15 p.m.
Passing It On: Conference Takeaways and Report Outs
Caribbean Ballroom
4:15 to 4:45 p.m.
You Spoke, We Listened.
Caribbean Ballroom
- BAM Marketing Agency
4:45 to 5 p.m.
Closing Remarks
Caribbean Ballroom
- Mel Bower, Chief Marketing and Communications Officer
6:30 to 8:30 p.m.
Dinner & Service Awards
Caribbean Ballroom
Dinner Cruise
Experience Tampa from a new perspective as we journey through the heart of the city along the Hillsborough River.
Aboard Craft Tampa’s sleek, European-style river cruiser, you’ll enjoy a seasonal dinner featuring a selection of starters, entrées and desserts while taking in waterfront views and passing beneath Tampa’s iconic low bridges.
You’ll also have the chance to visit the unique Bow & Stern Bar, built around a beautifully restored 1914 wooden vintage cruiser. This unforgettable evening combines dining, sightseeing and great company on America’s lowest-profile river dining cruise vessel.
Dress code for dinner cruise (per Craft Cruises)
To help us maintain a sophisticated and welcoming atmosphere, the following clothing items are not permitted for any guests:
- Excessively revealing attire (examples: bikini tops, sheer garments without underlayers).
- Mesh or see-through clothing.
- Overly torn or distressed pants.
- Attire exposing private areas.
- Clothing with offensive or inappropriate language or graphics.
The following attire is recommended:
- Resort to Dressy/Business Casual (no jeans or shorts).
Please note:
- No wrapped packages are allowed on board (in case anyone was planning on giving a gift).
- Purses and bags are subject to search.