Schedule of Events

3:30 to 5 p.m.

Registration

Location: Audubon DEF foyer

6 to 7 p.m.

Reception

Location: Tower Pool

7 to 8 p.m.

Dinner Party

Location: Tower Pool

7:30 to 8:30 a.m.

Breakfast

Audubon DEF foyer

8:30 to 8:35 a.m.

Welcome and Introductions

Audubon DEF Ballroom

8:35 to 9 a.m.

International Patient Ambassador Remarks and Q&A

Audubon DEF Ballroom

  • Brandon
9 a.m. to 10 a.m.

State of the State

Audubon DEF Ballroom

  • Mel Bower, Chief Marketing and Communications Officer
10 to 10:15 a.m.
10:15 to 11 a.m.

Melts in Your Feed, Not in Your Hands: Insights from the Social Media Workgroup

Audubon DEF Ballroom

  • Kathy Winter, Michelle DeVivo, Jessica Wagner, Hannah Davidson, Cassandra Ng, Izzy Spires, Erin Winkler
11 to 11:15 a.m.

Branding IQ - Team Challenge

Audubon DEF Ballroom

  • Theming Committee
11:15 a.m. to Noon

Lights, Camera, Algorithm! Digital Strategy Reframed

Audubon DEF Ballroom

  • Anthony Watts, Director, Digital Marketing
Noon to 1 p.m.

Lunch

Skylark room (14th floor)

1 to 2:30 p.m.

Leading Out of the ASKhole Trap

Audubon DEF Ballroom

  • Kerri Burchill, PhD, President North Star Coaching
2:30 to 2:45 p.m.
2:45 to 3:30 p.m.

When Every Word Matters: Crisis Communications Panel

Audubon DEF Ballroom

  • Mel Bower, Bethanne Demas, Stephanie Byrwa, Jen Anderson
3:30 to 3:45 p.m.

Priced to Win: The Retro Edition - Team Challenge

Audubon DEF Ballroom

  • Theming Committee
3:45 to 4 p.m.

Break

Audubon DEF Ballroom

4 to 4:45 p.m.

Self Care and Professional Boundaries

Audubon DEF Ballroom

  • Ellen Bower
6 to 8 p.m.

Dinner

Tower Pool

7:30 to 8:30 a.m.

Breakfast

Audubon DEF foyer

8:30 to 9 a.m.

International Patient Ambassador Remarks and Q&A

Audubon DEF Ballroom

  • Carlota
9 to 10:15 a.m.

But Wait, There's BAM

Audubon DEF Ballroom

  • Bonni Burns, Veronica Ambuehl, Jessica Williams, Courtney Longhi, Jordan Longhi - BAM Marketing Agency
10:15 to 10:30 a.m.
10:30 to 10:45 a.m.

The Vintage Brand-Off Team Challenge

Audubon DEF Ballroom

  • Theming Committee
10:45 to 11:15 a.m.

The Shriners Brand: Heritage Meets Today

Audubon DEF Ballroom

  • Mel Bower, Rita Costa, John Piland
11:15 a.m. to Noon

Dream a Little Dream With Me

Audubon DEF Ballroom

Noon to 1 p.m.

Lunch

Skylark room (14th floor)

1 to 2 p.m.

Bold Breakouts

West Region - Snowy Egret room (second floor), Central Region - Herring Gull room (second floor), East Region - Audubon DEF room (first floor), Creative Team - Pelican room (second floor), Digital Team - Cormorant room (second floor)

2 to 2:10 p.m.

Teams Return to Audubon DEF Ballroom

Audubon DEF Ballroom

2:10 to 2:40 p.m.

Signature Strategies: Patient Ambassador Success

Audubon DEF Ballroom

  • Tammy Robbins, Jen Anderson, Beth Resner
2:40 to 3:10 p.m.

AI Basics: A Classic Guide to a New Frontier

Audubon DEF Ballroom

  • Anthony Watts
3:10 to 3:25 p.m.

Break

Audubon DEF Ballroom

3:25 to 4:10 p.m.

Bridging Worlds: A Candid Conversation With Stuart Sullivan

Audubon DEF Ballroom

  • Mel Bower and Stuart Sullivan
4:10 to 4:40 p.m.

Shriners Children's Sports: Events That Inspire

Audubon DEF Ballroom

  • Bob Roller
4:40 p.m. to

Closing Remarks

Audubon DEF Ballroom

  • Mel Bower
6 to 8 p.m.

Dinner and Service Awards

Skylark room (14th floor)