Schedule of Events

3:30 to 5 p.m.

Registration

Location: Second Floor Hallway

6 to 7 p.m.

Reception

Location: Poolside South

7 to 8 p.m.

Dinner Party

Location: Poolside South

7:30 to 8 a.m.

Breakfast

Foyer of Sand Key Ballroom

8 to 8:30 a.m.

International Patient Stories (breakfast continued)

Foyer of Sand Key Ballroom

  • Presented by the Marcom staff
8:30 a.m. to 9:30 a.m.

State of the State

Sand Key Ballroom

  • Mel Bower, Chief Marketing and Communications Officer
9:30 to 10:15 a.m.

Understanding Behavior with the Predictive Index

Sand Key Ballroom

  • Caren Henderson, MVP-Results
10:15 to 10:30 a.m.
10:30 to 11:15 a.m.

Philanthropy Update

Sand Key Ballroom

  • Stuart Sullivan, Chief Philanthropy Officer
11:15 a.m. to Noon

Mastering the Art of Creative Content Creation

Sand Key Ballroom

  • Ryan McMichael, BAM Marketing Agency
Noon to 1 p.m.

Lunch

Watercolours Restaurant (first floor)

1 to 2 p.m.

Leadership Panel

Sand Key Ballroom

  • Mel Bower, Anthony Watts, Rita Costa, Bethanne Demas, Tammy Robbins, Mike Babcock
2 to 2:15 p.m.
2:15 to 3:30 p.m.

Content Strategy in Healthcare

Sand Key Ballroom

  • Brian Baxter, Principal Enterprise Solutions Consultant, Hootsuite
3:30 to 4:45 p.m.

Regional and Team Breakouts

Central Region: Sand Key Ballroom, East Region: Indian Shores Room, West Region: Madeira Room, Digital Team: Watercolours Restaurant, Creative Team: Watercolours Restaurant

6:30 to 8:30 p.m.

Dinner

Poolside South

7:30 to 8 a.m.

Breakfast

Foyer of Sand Key Ballroom

8 to 8:30 a.m.

International Patient Stories (breakfast continued)

Sand Key Ballroom

  • Presented by the Marcom staff
8:30 to 8:45 a.m.

Opening Remarks

Sand Key Ballroom

  • Mel Bower, Chief Marketing and Communications Officer
8:45 to 9:15 a.m.

Patient Alumni Network

Sand Key Ballroom

  • Tammy Robbins, Sr. Regional Director, Central Region, Mike Caldwell, Regional Director, Ohio and Lexington
9:15 to 10 a.m.

Meet Your Leadership

Sand Key Ballroom

  • Richard G. Burke, Imperial Potentate, Leslie D. Stewart, M.D., Chairman, Board of Trustees - hosted by Mel Bower, Chief Marketing and Communications Officer
10 to 10:15 a.m.
Noon to 1 p.m.

Lunch

Watercolours Restaurant (first floor)

1 to 2 p.m.

BAM MasterClass: Marketing Trends and Striking a Balance

Sand Key Ballroom

  • BAM Marketing Agency- Bonni Burns, Veronica Ambuehl, Courtney Longhi, Jordan Longhi, Jessica Williams, Robin Hlava
2 to 3 p.m.

Digital Update

Sand Key Ballroom

  • Anthony Watts, Director of Digital Marketing
3 to 3:15 p.m.

World Trivia and Snacks Activity

3:15 to 3:35 p.m.

Break

Sand Key Ballroom

4:20 to 4:35 p.m.

Closing Remarks

Sand Key Ballroom

  • Mel Bower, Chief Marketing and Communications Officer
6:30 to 10 p.m.

Beach Party

Private Beach at Sheraton Sand Key

 Schedule of Events coming soon!